Paint To Sell Your Home

by Rob Johnson

Paint To Sell Your Home cover picture shows a person rolling a wall with paint.

Paint To Sell Your Home:  Strategic Paint Colors To Sell Your Home Fast


When preparing to list your home for sale, a fresh coat of paint in the right color can make a huge impact on buyer appeal and potentially your sale price. The colors you choose for interiors and exteriors create a critical first impression. While personal color preferences don’t necessarily align with increased resale value, strategic color choices based on market data do increase interest and bids. This posts reveals expert tips for choosing paint colors that maximize your home’s salability and return on investment through color.

Paint To Sell Your Home:  Stick To Neutral Backdrops


First and foremost, warm-toned neutral paint colors tend to have widespread appeal amongst homebuyers according to experts. Soft whites, taupes, greiges, and light grays create welcoming backdrops that allow buyers to envision the space as their own. Cool stark whites can read as sterile and uninviting comparatively. Additionally, warm off-whites like “Chantilly Lace” by Benjamin Moore add approachability. Flexible, inoffensive neutrals should form the foundation of your interior and exterior paint schemes when selling. Limit bold color statements to minor accents.

Specifically, white offers buyers ultimate flexibility according to painting contractors. It lets the beautiful architecture and layout of your home shine. Buyers imagine their own furniture and style rather than becoming distracted by the sellers’ loud choices. Neutral white makes it easy for buyers to picture themselves living in the home. Additionally, white paint reflects light beautifully, so rooms feel airy and spacious when staged properly. For resale, white lets your great features make the statement.

Paint To Sell Your Home:  Warm Up Neutrals Strategically

While white and light gray offer flexibility, unbroken expanses may also read as bland or clinical depending on staging. In a well-furnished home, warm medium neutrals like almond, taupe, or greige add personality through undertones while still allowing buyers to envision the space as their own. Additionally, subtle warm neutrals give nice dimension to small rooms versus flat white.

For example, broker Aaron Hunt notes, “Paint colors should blend into the background so buyers can imagine the home as their own.” Warm neutral tones accomplish this goal without disappearing into utter boringness. Especially in vacant homes, they counterbalance potential sterility.

When choosing neutrals, also match undertones to fixed features like floors and countertops. Complementary tones promote cohesion while competing ones disjoint rooms. For instance, avoid an icy blue paint against warm wood floors. Instead, pick a soft gray with similar yellow undertones. Tonal cohesion pulls spaces together rather than distracting the eye.

Paint To Sell Your Home:  Add Pops of Color 


While neutral backdrops maximize flexibility, small pops of vibrant color can infuse personality without overwhelming buyers. Brightly painted accent walls or front doors in azure, emerald, or coral showcase your style while neutral common rooms feel universally welcoming. 

Additionally, punchy decor like throw pillows demonstrates how buyers can customize to their taste later against versatile foundation colors. Timeless blues and greens inject interest without deterring buyers aiming to redecorate down the road.

Paint To Sell Your Home:  Incorporate Color Cohesively


When adding bright colors, practice restraint so palettes feel cohesive not competing. The color wheel helps build harmonious combinations. For example, accent walls in rich navy blue tie together wonderfully against light tan main rooms. But cherry red risks clashing and overwhelming buyers.

Additionally, while colorful focal walls add interest in your home currently, avoid wild prints or loud colors in main living areas buyers evaluate closely. Save bold personality for bedrooms and studies instead of open concept spaces requiring more neutrality. Future owners prefer visual continuity between open kitchens, dining and living rooms—disjointed colors distract from envisioning their own belongings in the logical flow.

Finally, for exterior colors, consider neighborhood schemes so your home doesn’t stick out negatively. While you may love an ultra-modern charcoal façade, if most nearby homes are neutral beiges, high contrast could deter buyers touring the block for initial impressions. Research popular local colors to guide choices.

Paint To Sell Your Home:  Quality Paints Increase Value


Beyond thoughtful colors, paint quality also profoundly impacts buyers—from odor to application. Investing in enduring premium paints like Sherwin-Williams pays dividends over cheap brands demand multiple coats hiding imperfectly. Buyers notice shortcuts. Consider durability, coverage, sheen, and low VOC/odor formulations when selecting products.

Most importantly, coverage matters immensely; patchiness reveals flaws rather than conceals them. Even neutral beige exposes stains bleeding through cheap paint forcing another coat. Premium paints hide fully in two coats, preventing visible patchiness. Flawless applications polish spaces. 

Comparatively, older paints wear down faster leaving walls dingy, difficult to clean, and requiring frequent repainting to look fresh. Modern satin and eggshell sheens better shed dirt and grime while hiding imperfections. The higher the sheen, the more wipeable, cleanable, and light-reflective the paint. Buyers appreciate easy maintenance.

Paint To Sell Your Home:  Low VOC

Furthermore, odor impacts buyer experience profoundly, lingering in memory and setting cleanliness perceptions. Zero to low VOC paints don’t require noxious chemicals to maintain performance. They dry pure, allowing buyers to focus on your home’s beautiful features from the moment they walk through the door.

Finally, precise professional application makes a visible difference over amateur work. Perfectly cut-in edges and avoidance of drips polish spaces considerably, adding instant perceived value. Flawless paint conveys care, quality, and pride of ownership drawing buyers in.

Paint To Sell Your Home:  Strategic Color Selection by Room


While predominantly neutral interiors maximize mass appeal, not all rooms serve identical goals. More public communal rooms call for versatile welcoming backdrops, while private bedrooms and studies allow more personality. Analyze room functions when incorporating color.

For example, brightly painted front doors in saturated exciting hues make dynamic memorable welcomes against conservative interiors. Especially if neighborhood exteriors skew neutral, an unexpected pop of color on entry doors remains delightfully personal without overwhelming entire home palettes. 

Vibrant teals, deep plums, and rich greens refreshen dated facades by reflecting personal style subtly, not requiring interior motif matches. Just ensure door colors complement neighboring exterior hues on shutters, trims, etc.

Within homes, accent walls add interest without total commitment to bold colors. Paint built-in shelving or random focal walls an unexpected hue. Then tie back to neutral common areas with decor items sharing that color. This pulls spaces together cohesively, adding interest without appearing randomly disjointed or clashing.

Paint To Sell Your Home:  More options

Bed and bath areas also allow more flexibility than contiguous main living spaces. Future owners rarely renovate these immediately unless flawed, and often furnish offered flexibility before rebuilding entirely. Play up unique characteristics through color when selling. For example, a moody indigo bedroom ceiling creates a striking, luxe sleep retreat.

Comparatively, open concept kitchens, living rooms, and dining spaces convey core home function to buyers evaluating living flow. Disjointed color palettes within contiguous entertaining spaces seem fragmented and disrupt visual harmony necessary for imagining furniture layouts. Stick to one or two cohesive neutrals here. Add interest through lighting and decor instead of wild paint colors overwhelming buyers.

Paint To Sell Your Home:  Consider Interior Lighting with Color


Available lighting dramatically impacts color selection and perception. Bright sunny rooms may appear more muted in reality than shaded walls projecting bolder tones outward. Analyze current natural and artificial lighting before choosing paint hues. Also consider changes future buyers may make like removing dark window treatments to brighten rooms.

Additionally, factor in ceiling height with color choice. Darker paint hues can lower overhead space perception even on single accent walls. For resale, allow light airy colors to maintain an open, spacious feeling. Conversely, deeper more compressed rooms often welcome moody colors exaggerating cozy architectural elements buyers expect. Match paint to room attributes.

Finally, exterior elements like landscaping and surroundings influence interior colors. North facing rooms may reproduce cooler outdoor light while south facing spaces bounce around warmer tones inherently through longer daily sun exposure. Rather than fight natural environment palettes, supplement them through considered paint selection. If choosing contrasting colors room to room, ensure they complement lighting direction.

Paint To Sell Your Home:  Evoking Emotion with Color  


Paint colors impact buyer emotions tied to spaces. Well executed palettes feel welcoming through intentional curation, not just matching arbitrary aesthetics. Especially in contiguous main living areas, create peaceful continuity between zones using tonal paints. Gradate rooms from darker to lighter shades as buyers move throughout the home. 

Additionally, key rooms elicit set impressions. Warm paints in entryways feel welcoming. Buttery dining rooms gather and nourish. Sage green studies restore focus. Match paint colors to the experiences you hope the home provides families. Lead buyers on a conceptual journey room to room leveraging strategic colors, not just arbitrary features.

Finally, cool soothing hues in bedrooms and baths support rest and relaxation. While playful paints provide fun in recreational spaces, they distract from tranquility where families unwind and recharge. Instead, decorate with vibrant removable accents against serene foundational colors promoting the wellbeing buyers seek room functions fulfilling.

Paint To Sell Your Home:  In Closing


When selling your home, paint color plays a critical role in buyer impressions, appeal, and showcasing your property’s best attributes. Focus on neutral common rooms with occasional bright accent walls to add interest without overwhelming buyers. Quality paints also influence buyers through durability, light reflectivity, and scent impressions. Invest in designer-grade products precisely applied to convey care and value instantly. Take time curating soft, versatile color schemes complementing your home’s goals while allowing the next family’s vision to shine through. Keep decor lively but foundations flexible. Well-executed paint prepares your property for move-in ready appeal, faster sales, and maximum returns at closing. First impressions matter immensely; ensure your home leaves buyers eager to call it home through strategic color selections.

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